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PROGRAMME STRUCTURE & CONTENT
SUMMARY
Module 1: Monday 6th September 2010
Artist/Producer Management Business
Models & Agreements
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Legal & Trading Relationships: 21st Century Business
Models
- Making a Living! Options, Pitfalls &
Opportunities
- Management Skills, Competencies, Roles
& Functions today
- Industry Value Chains & Income
Streams: from Creation to Consumption (& back again?)
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Teamwork & 3rd Party Frameworks: Who's contracted to
whom?
- Artist & Audience Development
- Management /
Client Obligations, Legal Entities & Conflicts of
Interest
- Management Agreements: Key Terms &
Conditions in all Contracts
Module 2: Monday 4th October 2010
Artist/Client
Admin, Money Management & Sources of
Finance
- Taking Care of Business:
Project, Career & Business Development
- Funding &
Financial Support: capital requirements; categories &
available options
- The Process: the reality - from 1st
contact to exit strategy & beyond
- Documentation,
evidence & due diligence
- Insurance & Legal
Requirements
- Intellectual Property, Roles & Rewards:
ownership & participation
- Client Rights Management:
decisions, agreements, registrations & notification
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Control, Decision-Making & Reporting
- Predictable Pitfalls &
Opportunities
Module
3: Monday 8th November 2010
Live
Music & International Touring
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Management Duties & Obligations
- Building the Live
Team (Local to International): what to expect & key issues
to be aware of
- Booking Agencies; Festival & Concert
Promotion: traditional relationships & new
partnerships
- Media Rights, Brands, New & Existing
Revenue Streams / Opportunities
- Budgeting, Negotiation
& Cash Flow: key issues, terminology & where the money
goes
- Tour & Production Management: documentation,
logistics & predictable problems
- Ticketing Strategies
& Database Marketing
- Deals & Agreements: key
terms & conditions, implications & issues in all
relevant contracts / agreements
Module
4: Monday 6th December 2010
The Record
Business: Update & Agreements (Artist, Distribution,
Licensing & Public Performance)
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The Recording Industry: current & future structures
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Roles, Activities, Rights & Income Streams: record
companies & labels; music content & brand
development
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Project Strategies & Management: Schedules, Budgets,
Campaigns & Co-ordination
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Producer & Performer Rights Management in the Digital Age:
NROs, direct & collective licensing; standards &
identifiers
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Artist, Production, Licensing, Marketing & Distribution
Agreements
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Guidelines & Options for all Key Issues, Terms &
Conditions in Contracts negotiated
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MMF/MPA